Types of SEO

There are basically 2 types of SEO. They are onsite and offsite optimization. Local SEO is onsite optimization. It is basically the same as onsite optimization but at the local level.

Onsite Optimization

Namely, keyword research, a strong linking program, image optimization, a well-structured site with keyword rich content, and a well-navigation system. Onsite optimization is the technique that is used to better the SEO process so that it would be more easily recognized by the search engine. Unethical techniques or black hat techniques might work initially, but will definitely hurt or protocols. Search engines are already powerful enough to detect these techniques. They are getting smarter and smarter all the time. Placing hidden keywords is now outright illegal. Link farms now block legitimate traffic to their sites. Meta tag stuffing is frowned upon. Cloaking is deemed illegal. These are just some of the techniques.

Offsite Optimization

Offsite optimization is using techniques that are not used onsite, but are central to the web. One such technique is link building. Link building is the process of having other websites connect to your site.  This increases the amount of traffic, both in terms of quantity and quality, to the web. There are many ways to accomplish this, like inbound links to your site. Other forms of link building are social bookmarking. These sites will connect to your site and advertise about your site, along with including a link to your site.

Link exchange is another form of link building. It's similar to link building, but instead of swapping links with other sites, you exchange links with sites that are relevant to yours. You can also submit your sites to online directories. Another link building tactic is that of creating reciprocal links between sites that are hosted on the same servers. This is a tactic that is frowned upon by search engines, but is used by some. Most search engines will simply discount the links. This can be a good thing if you make a similar site similar to yours and have them link to yours. By having a bunch of sites that link to each other, search engines will begin to consider the links relevant. This will benefit your site.

Another site that can boost your search engine ranking is by using empty text links. The empty text links are links that are simply colored matching text. There are a few search engines that are still on the lookout for empty text links. The use of empty links is most prevalent on sites that contain phrased information that is not relevant. The phrasing of the site, the keywords used, the amount of sites that are linking to the target site and the amount of links that the target site has are a few of the many on-site factors that are considered by search engines. All of this is a factor in how search engines determine where a particular site will rank in the search engine results. Search engines do not actually see the layout of the site or read the text. Rather they look at the number of sites that link to the site, the places those sites link to and the text that is used to link to the site. The site with the most links to it is deemed to be the most relevant. Search engines consider these the most important factors when determining how to rank a particular site.