Tips To Improve Search Engine Ranking

Google and Bing aren't just two search engines. In order to improve search engine ranking, you can directly submit your URL to Google and Bing. Google receives over 200 million search submissions everyday. Bing receives over 40 million search requests every day. Simply being indexed by Google and Bing isn't enough. Over 90% of web traffic comes from these two engines; and it's quite likely that most of that traffic is from Google. So how do you improve search engine ranking? Here are some tips:

1. Use title tags as much as possible

Title tags are the first thing that search engine spiders look at when they're crawling your website. You must place keywords in the title tags in order to improve search engine ranking. Place the most important keywords at the front of the title tag. Be sure that each title tag unique to a page uses only one keyword. Putting keywords in the title tag can improve your search engine ranking. Title tags are also the basis for much of the content optimization that you'll see later.

2. Use keyword rich anchortext

Anchor text, as it's often called, is the text you find in a hyperlink. If you put your important keywords in the title tag, it makes it easier for the search engines to understand what your webpage is about. It also gives your target audience exactly what they're looking for. Affiliates are especially concerned about this because many webmasters make the mistake of including the homepage title in the title tag - this is the first thing your potential customer sees when they land on your website.

3. Use keywords in your meta tags

The meta tags are not visible to the visitor - but the search bots do crawl them. You should include the keywords you've chosen in your meta tags for every page. There are separate tags for heading, bold and italic tags. Don't go overboard and stuff the tags with keywords. You'll get penalized for it and your site visitors will find that the writing is very difficult to follow. The tags should read like a sentence: H1, H2, H3, B, strong, accompanied by paragraph of keyword phrases.

4. Use keyword phrase in your link

A keyword phrase that links to another page is a keyword phrase that will help improve search engine ranking.

5. Use keywords in your domain name

Domain names are important for search engine ranking. If you haven't already decided on one, you definitely need to include your keywords in it.

6. Use keywords in your side bar

A side bar has particular weight with search engines. The search bots look at which words are in the sidebar, making sure that they relate to the main content of the page.

7. Use keywords in your navigation

Keeps visitors on your site and guides them through the rest of the website. Each menu link should include your keywords.